Bernice Fitz-Gibbon Quotes

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A good ad should be like a good sermon: it must not only comfort the afflicted—it must afflict the comfortable.

Bernice Fitz-Gibbon

Creativity varies inversely with the number of cooks involved with the broth.

Bernice Fitz-Gibbon

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have — makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Bernice Fitz-Gibbon

'Creativeness' often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Bernice Fitz-Gibbon

Deferring gratification is a good definition of being civilized.

Bernice Fitz-Gibbon

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American dream.

Bernice Fitz-Gibbon

To be a success in advertising you must want to fill other people with a passion for possession.

Bernice Fitz-Gibbon

Bernice Fitz-Gibbon

Bernice Fitz-Gibbon

Born: 1894

Died: 1982 (aged 88)

Bio: Bernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982.

Bernice Fitz-Gibbon on Wikipedia

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