Bernice Fitz-Gibbon Quote

A good ad should be like a good sermon: it must not only comfort the afflicted—it must afflict the comfortable.


Macy's, Gimbels, and Me (1967)


A good ad should be like a good sermon: it must not only comfort the afflicted—it must afflict the comfortable.

A good ad should be like a good sermon: it must not only comfort the afflicted—it must afflict the comfortable.

A good ad should be like a good sermon: it must not only comfort the afflicted—it must afflict the comfortable.

A good ad should be like a good sermon: it must not only comfort the afflicted—it must afflict the comfortable.