Advertising moves people toward goods; merchandising moves goods toward people.


As quoted in Adman: Morris Hite's Methods for Winning the Ad Game (1988), p. 36.

Morris Hite Quotes

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising moves people toward goods; merchandising moves goods toward people.