Lee Clow Quotes

15 Sourced Quotes

It's the little compromises that add up to a giant bucket of suck.

Lee Clow
I came into the industry when it was moving from a less-respected creative form to a more-respsected one by virtue of the ideas and artfulness of how brands were telling their stories. Like DDB Worldwide and Volkswagen. There's always been a respectable tier of advertising and a bunch of crap.

Lee Clow
May we never fall so in love with the idea that we forget the public must fall in love with the execution.

Lee Clow
There's still a lot of the joy and energy [in the ad business] but it's ultimately harder. We seem to be doing so much more interesting work, but only a small fraction of it ends up seeing the light of day.

Lee Clow
I've never found a client's business problem that could be solved solely through advertising.

Lee Clow
Sooner is better than later, but it's never better than better.

Lee Clow
The reason I've been calling what we do media arts for the last five years is because I would like the definition to change and the respectability to come back to big advertising networks. We have to claw our way back to respectability.

Lee Clow
If you wish the sum of your campaign to be greater than its parts, you must by definition produce more than one part.

Lee Clow
Your ad begins as an interruption. Make paying attention to it feel like a reward.

Lee Clow
Brands have the ability and access to connect with people in all kinds of ways and have an ongoing dialogue and relationship with them as opposed to the monologue, how it used to be.

Lee Clow
The prevent defense doesn't work in advertising, either.

Lee Clow
Make sure your goal isn't just a means masquerading as an end.

Lee Clow
Demonizing the media the client can't afford or you don't understand will not help the media you recommend work any better.

Lee Clow
We would be wise to remember that the phrase "this brand really speaks to me" is most often meant metaphorically.

Lee Clow
We haven't come close to figuring out how to use all these new-media opportunities, and most clients are very conflicted about what media they should use, why and how. They keep thinking there's some new silver bullet in the new-media world that will allow them to save money or find a new way to twist consumers' arms.

Lee Clow