Jef I. Richards Quote

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'


Published by himself on the "Department of Advertising, the University of Texas at Austin" page, c. 1998


Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'