Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'


Published by himself on the "Department of Advertising, the University of Texas at Austin" page, c. 1998

Jef I. Richards Quotes

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'