Jef I. Richards Quote

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.


Published by himself on the "Department of Advertising, the University of Texas at Austin" page, c. 1998

Picture Quote 1

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must...

Picture Quote 2

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must...

Picture Quote 3

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must...

Picture Quote 4

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must...