The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.


Communications of an Advertising Man (ed. 1961)

Leo Burnett Quotes

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.