Most agencies run scared, most of the time....Frightened people are powerless to produce good advertising.... If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.


Confessions of an advertising man (ed. Holiday House, 1963)


Most agencies run scared, most of the time....Frightened people are powerless to produce good advertising.... If I were aclient, I would do...

Most agencies run scared, most of the time....Frightened people are powerless to produce good advertising.... If I were aclient, I would do...

Most agencies run scared, most of the time....Frightened people are powerless to produce good advertising.... If I were aclient, I would do...

Most agencies run scared, most of the time....Frightened people are powerless to produce good advertising.... If I were aclient, I would do...