I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.


Confessions of an advertising man (ed. Holiday House, 1963)

David Ogilvy Quotes

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as...

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as...

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as...

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as...