Skip Hollandsworth Quote

In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor in the consumer's decision of which one of those products to buy. The environment is not so much one of innovation as it is one of marketing - which means the adman, more than ever, has become its superstar.


From his article "Ad Men at War", published in Texas Monthly, Nov. 1990, p. 100


In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor...

In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor...

In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor...

In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor...