The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever's wrong in the merchant's business. If the truth isn't tellable, fix it so it is. That is about all there is to it.


As quoted in: Stephen Fox, The Mirror Makers: A History of American Advertising and Its Creators (1984)

John Emory Powers Quotes

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to...

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to...

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to...

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to...