Advertising Quotes

498 Sourced quotes

The Yuppies are not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.

Jean Baudrillard

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

Herbert Schiller

Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky did that.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

In the absence of traditional authority, advertising has become a kind of social guide. It depicts us in all the myriad situations possible to a life of free choice. It provides ideas about style, morality, behavior.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Never stop testing, and your advertising will never stop improving.

Human beings today … are surrounded by huge institutions we can never penetrate: the City [London's Wall Street], the banking system, political and advertising conglomerates, vast entertainment enterprises. They've made themselves user friendly, but they define the tastes to which we conform. They're rather subtle, subservient tyrants, but no less sinister for that.

History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."

Malcolm Muggeridge

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.

Advertising "degrades the people it appeals to; it deprives them of their will to choose."

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

Alexander Hamilton

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Phil Dusenberry

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising promotes that divine discontent which makes people strive to improve their economic status.

Ralph Starr Butler

Most fairly successful advertising men like to think that the composition of their copy involves enormous esthetic skills and they have a tendency to excuse the collecting of their exorbitant bribes on the ground that for the first time in history true genius is, at last, finding adequate compensation.

Alexander King (author)

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American dream.

Bernice Fitz-Gibbon

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.

Benjamin Barber

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Christopher Lasch

If a journalist shows a facility for praise he's liable to be offered a job in public relations or advertising and the next thing you know he's got a big office, a huge salary and is living in a fine home with a lovely wife and swell kids - another career blown to hell.

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Claude C. Hopkins

Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins