400+ Sourced quotes
In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
I had a special project to do a campaign for a Philadelphia politician named Arlen Spector (sic). When do I get to see Arlen Spector? I asked. You don't. Spector was a district attorney in Philadelphia, running for mayor. He wanted New York advertising but he had placed through a Philadelphia agency. I complained about not being able to see Arlen Spector. Are you crazy? his people said. Nobody gets to meet Arlen Spector. We can't even see him. All right, I said, what's Arlen Spector for? Arlen Spector is for getting elected. All right, I said, what's Arlen Spector against? Arlen Spector is against losing. I did the campaign, but Arlen Spector lost.
Bangladesh is heavily invested in advertising itself to Americans and other potential trading partners as a "moderate Muslim country."... Over the last few decades, however, they have come more and more under the thumb of radical jihadis. Yet, they have not stopped trying to portray themselves as what they perhaps were at one point, and few Americans know that the reality is not what they are saying it is.