John Rupert Firth Quote

The study of such words as work, labour, trade, employ, occupy, play, leisure, time, hours, means, self-respect, in all their derivatives and compounds in sociologically significant contexts during the last twenty years would be quite enlightening. So would the study of words particularly associated with the dress, occupations, and ambitions of women, or the language of advertising, especially of quackery, entertainments, food, drink, or of political movements and propaganda.

1957, p. 13 - "The Technique of Semantics." 1935