Steve Jobs Quotes

181 Sourced Quotes

Quality is more important than quantity. One home run is much better than two doubles.

Steve Jobs
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Steve Jobs
You've got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs
There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.

Steve Jobs
But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Steve Jobs
As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.

Steve Jobs
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

Steve Jobs
I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

Steve Jobs
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

Steve Jobs
My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

Steve Jobs
So Mac OS X is cross-platform by design, right from the very beginning. So Mac OS X is singing on Intel processors, and I'd just like to show you right now. As a matter of fact... this system I've been using here... Let go have a look... [reveals that the system he had been using for the presentation was running Mac OS X 10.4.1 on a machine using a 3.6 GHz Pentium 4 processor] So.. we've been running on an Intel machine all morning.

Steve Jobs
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Steve Jobs
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.

Steve Jobs
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these.

Steve Jobs
Now, I have something to tell you today. Mac OS X has been leading a secret double life — for the past five years. There have been rumors to this effect... but this is Apple's campus in Cupertino — let's zoom in on it — in that building right there... we've had teams doing the "just-in-case" scenario; and our rules have been that our designs for OS X must be processor independent, and that every project must be built for both the Power PC and Intel processors. And so today for the first time, I can confirm the rumors that every release of OS X has been compiled for both Power PC and Intel — this has been going on for the last five years. Just in case.

Steve Jobs
It is piracy, not overt online music stores, which is our main competitor.

Steve Jobs
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.

Steve Jobs
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.

Steve Jobs
The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

Steve Jobs
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

Steve Jobs
I think Pixar has the opportunity to be the next Disney — not replace Disney — but be the next Disney.

Steve Jobs
Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.

Steve Jobs
You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

Steve Jobs
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.

Steve Jobs
It's like giving a glass of ice water to somebody in hell!

Steve Jobs
What a computer is to me is it's the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.

Steve Jobs
The HD revolution is over, it happened. HD won. Everybody wants HD.

Steve Jobs
I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

Steve Jobs
Everyone here has the sense that right now is one of those moments when we are influencing the future.

Steve Jobs