Steve Jobs Quote

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

As quoted in BusinessWeek (25 May 1998)

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...