Steve Jobs Quote

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.


As quoted in BusinessWeek (25 May 1998)

Picture Quote 1

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...

Picture Quote 2

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...

Picture Quote 3

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...

Picture Quote 4

But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want ...