Steve Jobs Quotes

181 Sourced Quotes

Quality is more important than quantity. One home run is much better than two doubles.

Steve Jobs
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

Steve Jobs
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.

Steve Jobs
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

Steve Jobs
There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.

Steve Jobs
So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.

Steve Jobs
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

Steve Jobs
But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Steve Jobs
The best innovation is sometimes the company, the way you organize the company

Steve Jobs
First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

Steve Jobs
When you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

Steve Jobs
It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.

Steve Jobs
Unfortunately, people are not rebelling against Microsoft. They don't know any better.

Steve Jobs
Mac OS X Tiger will come out long before Longhorn.

Steve Jobs
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be."

Steve Jobs
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Steve Jobs
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

Steve Jobs
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.

Steve Jobs
Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.

Steve Jobs
My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people.

Steve Jobs
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Steve Jobs
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.

Steve Jobs
It's kind of like being in the ocean. We're on the bottom, so it doesn't matter what the weather is like up top.
On Apple's small market share

Steve Jobs
Everyone here has the sense that right now is one of those moments when we are influencing the future.

Steve Jobs
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Steve Jobs