Steve Jobs - Keep Quotes

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Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don't settle.

Steve Jobs
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

Steve Jobs
If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Steve Jobs
You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.

Steve Jobs
Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

Steve Jobs
You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn't. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest…. The Beatles were the same way. They kept evolving, moving, refining their art. That's what I've always tried to do — keep moving. Otherwise, as Dylan says, if you are not busy being born, you're busy dying.

Steve Jobs
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

Steve Jobs