Tim Cook Quotes

12 Sourced Quotes

If you want me to only do things for ROI reasons then you should get out of this stock.

Tim Cook
When we work on making our devices accessible by the blind, I don't consider the bloody ROI.

Tim Cook
If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done.

Tim Cook
There are very few content owners that believe that the existing model will last forever, I think the most forward-thinking ones are looking and saying, 'I'd rather have the first-mover advantage'.

Tim Cook
I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others, … So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

Tim Cook
Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an original. I've never really felt the weight of trying to be Steve. It's not my goal in life. I am who I am. I am focused on that. On being a great CEO of Apple.

Tim Cook
You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.

Tim Cook
If there were any doubts, I think that they should be put to bed.

Tim Cook
The things we should be doing at Apple are things that others can't.

Tim Cook
Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.

Tim Cook
Machine learning and AI are important to Apple's future as they are fundamentally changing the way people interact with technology, and already helping our customers live better lives.

Tim Cook
We view AI and [machine learning] as fundamental, core technologies, and they are virtually embedded in every product that we build.

Tim Cook