Tim Cook Quote

When we work on making our devices accessible by the blind, I don't consider the bloody ROI.


At an Apple shareholder meeting in March 2014


When we work on making our devices accessible by the blind, I don't consider the bloody ROI.

When we work on making our devices accessible by the blind, I don't consider the bloody ROI.

When we work on making our devices accessible by the blind, I don't consider the bloody ROI.

When we work on making our devices accessible by the blind, I don't consider the bloody ROI.