Steve Jobs Quotes

181 Sourced Quotes

When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.

Steve Jobs
There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.

Steve Jobs
That's what makes great products. It's not process-it's content.

Steve Jobs
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

Steve Jobs
We do not say anything about future products. We work on them in secret, then we announce them.

Steve Jobs
I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business.

Steve Jobs
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'

Steve Jobs
I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.

Steve Jobs
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

Steve Jobs
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.

Steve Jobs
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

Steve Jobs
The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it.

Steve Jobs
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.

Steve Jobs
So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.

Steve Jobs
I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.

Steve Jobs
Here's to the crazy ones. The misfits. The rebels. The trouble-makers…..

Steve Jobs
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

Steve Jobs
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Steve Jobs
I end up not buying a lot of things, because I find them ridiculous.

Steve Jobs
I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life!

Steve Jobs
It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.

Steve Jobs
I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

Steve Jobs
The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.

Steve Jobs
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Steve Jobs
Somebody once told me, 'Manage the top line, and the bottom line will follow.' What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

Steve Jobs
This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.

Steve Jobs
Deciding what not to do is as important as deciding what to do.

Steve Jobs
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come

Steve Jobs
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.

Steve Jobs
Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.

Steve Jobs