David Ogilvy Short Quotes

25 Sourced Quotes

View all David Ogilvy Quotes
You will never win fame and fortune unless you invent big ideas.

David Ogilvy
Study the methods of your competitors and do the exact opposite.

David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.

David Ogilvy
What you say in advertising is more important than how you say it.

David Ogilvy
If you want ACTION, don't write. Go and tell the guy what you want.

David Ogilvy
Never stop testing, and your advertising will never stop improving.

David Ogilvy
The more informative your advertising, the more persuasive it will be.

David Ogilvy
Advertising reflects the mores of society, but it does not influence them.

David Ogilvy
Encourage innovation. Change is our lifeblood, stagnation our death knell.

David Ogilvy
I admire people with gentle manners who treat other people as human beings.

David Ogilvy
Unless your campaign has a big idea, it will pass like a ship in the night.

David Ogilvy
You aren't advertising to a standing army; you are advertising to a moving parade.

David Ogilvy
The consumer is not a moron. She is your wife. Try not to insult her intelligence.

David Ogilvy
I always use my clients' products. This is not toady-ism, but elementary good manners.

David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy
You cannot bore people into buying your product - you can only interest them in buying it.

David Ogilvy
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.

David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information.

David Ogilvy
At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.

David Ogilvy
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

David Ogilvy
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

David Ogilvy
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

David Ogilvy
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy
We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination

David Ogilvy
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

David Ogilvy