David Ogilvy Quote

You aren't advertising to a standing army; you are advertising to a moving parade.


Confessions of an advertising man (ed. Holiday House, 1963)


You aren't advertising to a standing army; you are advertising to a moving parade.

You aren't advertising to a standing army; you are advertising to a moving parade.

You aren't advertising to a standing army; you are advertising to a moving parade.

You aren't advertising to a standing army; you are advertising to a moving parade.