David Ogilvy Quote

What really decides consumers to buy or not to buy is the content of your advertising, not its form.


Confessions of an Advertising Man, 1971


What really decides consumers to buy or not to buy is the content of your advertising, not its form.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.