Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


Ogilvy on Advertising, 1983, New York: Crown Publishers, p. 158.

David Ogilvy Quotes

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.