What you say in advertising is more important than how you say it.


As quoted in: Where the Suckers Moon: An Advertising Story (1994), p. 63.


What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.