David F. D'Alessandro Quotes

8 Sourced Quotes

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

David F. D'Alessandro
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

David F. D'Alessandro
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

David F. D'Alessandro
While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

David F. D'Alessandro
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

David F. D'Alessandro
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

David F. D'Alessandro
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.

David F. D'Alessandro
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

David F. D'Alessandro