David F. D'Alessandro Quote

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.


Brand Warfare: 10 Rules for Building the Killer Brand (ed. McGraw Hill Professional, 2002) - ISBN: 9780071398503


Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.