While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.


Brand Warfare: 10 Rules for Building the Killer Brand (ed. McGraw Hill Professional, 2002) - ISBN: 9780071398503

David F. D'Alessandro Quotes

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.