Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.


Brand Warfare: 10 Rules for Building the Killer Brand (ed. McGraw Hill Professional, 2002) - ISBN: 9780071398503

David F. D'Alessandro Quotes

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general ...

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general ...

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general ...

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general ...