David F. D'Alessandro Quote

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

Brand Warfare: 10 Rules for Building the Killer Brand (ed. McGraw Hill Professional, 2002) - ISBN: 9780071398503