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Impressive claims are made far more impressive by making them exact
Claude C. Hopkins
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People don't buy from clowns.
Claude C. Hopkins
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The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins
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Life is not having been told that the man has just waxed the floor.
Ogden Nash
Claude C. Hopkins
Born:
January 14, 1866
Died:
September 22, 1932
(aged 66)
Bio:
Claude C. Hopkins was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.
Known for:
My life in advertising (1927)
Claude C. Hopkins on Wikipedia
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