Claude C. Hopkins Quote

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value


My Life in Advertising and Scientific Advertising (ed. McGraw Hill Professional, 1966) - ISBN: 9780071784801


No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific...

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific...

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific...

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific...