Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter (ed. 2014)
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter (ed. 2014)