Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns


My Life in Advertising and Scientific Advertising (ed. McGraw Hill Professional, 1966) - ISBN: 9780071784801

Claude C. Hopkins Quotes

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns