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Chip Heath -
Made to Stick (2008)
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Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.
Chip Heath
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Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
Chip Heath
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The first problem of communication is getting people's attention.
Chip Heath
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Once we know something, we find it hard to imagine what it was like not to know it.
Chip Heath
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To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Chip Heath
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The more hooks an idea has, the better it will cling to memory.
Chip Heath
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The more we reduce the amount of information in an idea, the stickier it will be.
Chip Heath
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Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Chip Heath
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The most basic way to get someone's attention is this: Break a pattern.
Chip Heath
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When people know the desired destination, they're free to improvise, as needed, in arriving there.
Chip Heath
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Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
Chip Heath
Quote of the day
I want it said of me by those who knew me best, that I always plucked a thistle and planted a flower where I thought a flower would grow.
Abraham Lincoln
Chip Heath
Born:
July 19, 1963
(age 61)
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