Chip Heath - Made to Stick (2008)

11 Sourced Quotes

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Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.

Chip Heath
Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Chip Heath
The first problem of communication is getting people's attention.

Chip Heath
Once we know something, we find it hard to imagine what it was like not to know it.

Chip Heath
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Chip Heath
The more hooks an idea has, the better it will cling to memory.

Chip Heath
The more we reduce the amount of information in an idea, the stickier it will be.

Chip Heath
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Chip Heath
The most basic way to get someone's attention is this: Break a pattern.

Chip Heath
When people know the desired destination, they're free to improvise, as needed, in arriving there.

Chip Heath
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

Chip Heath