Once we know something, we find it hard to imagine what it was like not to know it.


Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965


Once we know something, we find it hard to imagine what it was like not to know it.

Once we know something, we find it hard to imagine what it was like not to know it.

Once we know something, we find it hard to imagine what it was like not to know it.

Once we know something, we find it hard to imagine what it was like not to know it.