Chip Heath Quote

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965

To make our communications more effective, we need to shift our thinking from What information do I need to convey? to What questions do I want my...

To make our communications more effective, we need to shift our thinking from What information do I need to convey? to What questions do I want my...

To make our communications more effective, we need to shift our thinking from What information do I need to convey? to What questions do I want my...

To make our communications more effective, we need to shift our thinking from What information do I need to convey? to What questions do I want my...