The more hooks an idea has, the better it will cling to memory.


Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965

Chip Heath Quotes

The more hooks an idea has, the better it will cling to memory.

The more hooks an idea has, the better it will cling to memory.

The more hooks an idea has, the better it will cling to memory.

The more hooks an idea has, the better it will cling to memory.