When people know the desired destination, they're free to improvise, as needed, in arriving there.


Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965


When people know the desired destination, they're free to improvise, as needed, in arriving there.

When people know the desired destination, they're free to improvise, as needed, in arriving there.

When people know the desired destination, they're free to improvise, as needed, in arriving there.

When people know the desired destination, they're free to improvise, as needed, in arriving there.