Chip Heath Quote

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.