Chip Heath Quote

Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.


Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965


Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.

Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.

Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.

Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.