Chip Heath Quote

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle


Made to Stick: Why Some Ideas Survive and Others Die (ed. Random House, 2007) - ISBN: 9781588365965


Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle