Leo Burnett - Advertising Quotes

15 Sourced Quotes

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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Leo Burnett
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

Leo Burnett
There is no such thing as a permanent advertising success.

Leo Burnett
During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products we advertise strongly enough to use them ourselves, or at least to give them a real try, we are not completely honest with ourselves in advertising them to others....

Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Leo Burnett
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett
Advertising is the ability to…put the very heart throbs of a business into type, paper, and ink.

Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Leo Burnett