Leo Burnett Quote

During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products we advertise strongly enough to use them ourselves, or at least to give them a real try, we are not completely honest with ourselves in advertising them to others....

Leo Burnett: Star Reacher(1995), p. 126.

During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products...

During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products...

During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products...

During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products...