Leo Burnett Quote

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.


As quoted in: 100 LEO's (Leo Burnett Company), p. 72.


The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words...

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words...

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words...

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words...