A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.


As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95

Leo Burnett Quotes

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make...

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make...

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make...

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make...