Leo Burnett Quotes

39 Sourced Quotes

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

I am often asked how I got into the business. I didn't. The business got into me.

Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Leo Burnett

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

Leo Burnett

There is no such thing as a permanent advertising success.

Leo Burnett

You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.

Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Leo Burnett

What helps people, helps business.

Leo Burnett

Leo Burnett

Leo Burnett

Born: October 21, 1891

Died: June 7, 1971 (aged 79)

Bio: Leo Burnett was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide.

Most used words:

Leo Burnett on Wikipedia

Suggest an edit or a new quote

American Journalist Quotes

Journalist Quotes

20th-century Journalist Quotes