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Leo Burnett Quotes
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The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.
Leo Burnett
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
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Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
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I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
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I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
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There is no such thing as a permanent advertising success.
Leo Burnett
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You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.
Leo Burnett
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
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What helps people, helps business.
Leo Burnett
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Quote of the day
Be a sinner and sin strongly, but more strongly have faith and rejoice in Christ.
Martin Luther
Leo Burnett
Wikipedia
Born:
October 21, 1891
Died:
June 7, 1971
(aged 79)
Bio:
Leo Burnett was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide.
Most used words:
advertising
business
people
fun
noticed
creative
ideas
place
sell
baloney
Leo Burnett on Wikipedia
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