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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
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What helps people, helps business.
Leo Burnett
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Quote of the day
Policemen so cherish their status as keepers of the peace and protectors of the public that they have occasionally been known to beat to death those citizens or groups who question that status.
David Mamet
Leo Burnett
Wikipedia
Born:
October 21, 1891
Died:
June 7, 1971
(aged 79)
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