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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
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What helps people, helps business.
Leo Burnett
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
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When I say I want to photograph someone, what it really means is that I'd like to know them. Anyone I know I photograph.
Annie Leibovitz
Leo Burnett
Wikipedia
Born:
October 21, 1891
Died:
June 7, 1971
(aged 79)
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