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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
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What helps people, helps business.
Leo Burnett
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Quote of the day
Teachers are expected to reach unattainable goals with inadequate tools. The miracle is that at times they accomplish this impossible task.
Haim Ginott
Leo Burnett
Wikipedia
Born:
October 21, 1891
Died:
June 7, 1971
(aged 79)
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