Leo Burnett - Business Quotes

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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett

I am often asked how I got into the business. I didn't. The business got into me.

Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Leo Burnett

What helps people, helps business.

Leo Burnett

During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products we advertise strongly enough to use them ourselves, or at least to give them a real try, we are not completely honest with ourselves in advertising them to others....

Leo Burnett

Advertising is the ability to…put the very heart throbs of a business into type, paper, and ink.

Leo Burnett